Privacy Policy

Last Updated: March 2026

1. INTRODUCTION

At Decimalcoffee (operated by First Bloom Works), we recognize the importance of your privacy. This Privacy Policy details our commitment to protecting the personal information you share with us while navigating our platform and purchasing our products. By using our services, you consent to the practices described herein.

2. INFORMATION COLLECTION

We collect information through multiple channels to provide a seamless experience:

- Personal Identifiers: Name, email address, and telephone number provided during account creation or guest checkout.

- Commercial Information: Shipping/billing addresses and comprehensive order history for fulfillment and warranty purposes.

- Technical Data & Analytics: IP addresses, browser characteristics, and website interaction data (e.g., clicks, scrolling, session recordings) collected via cookies and tools like Microsoft Clarity to optimize user experience and session integrity.

- Voluntary Input: Brewing preferences and feedback shared through our specialized brew guides and community tools.

3. UTILIZATION OF DATA

Your personal information is processed for the following purposes:

- Order Fulfillment: Processing payments and managing logistics to deliver products to your specified destination.

- Support Services: Providing real-time order tracking, troubleshooting, and responding to inquiries.

- Service Optimization: Analyzing anonymized data to refine our roasting profiles and digital interface.

- Communications: Sharing updates regarding new harvests and product availability (subject to your opt-in preferences).

4. DATA SECURITY & ENCRYPTION

We employ advanced security measures, including AES-256 encryption, to safeguard your data. All financial transactions are executed through specialized, PCI-compliant payment gateways (such as Razorpay). We do not store sensitive payment credentials on our internal servers.

5. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

6. THIRD-PARTY DISCLOSURE

We maintain a strict policy against the sale of personal data. Information is shared only with trusted partners essential to our operations:

- Logistics Providers: Courier services for physical product delivery.

- Infrastructure Partners: Security and communication platforms required for order status updates.

- Analytics & Marketing Partners: Services such as Microsoft Clarity, Google Analytics, and Meta Pixel to securely process interaction data, visualize website usage, and help us improve the platform.

- Legal Compliance: We may disclose information if required by law or to protect our legal rights.

7. YOUR LEGAL RIGHTS

You maintain the right to access, rectify, or request the erasure of your personal data held by us. For any privacy-related requests or concerns, please contact our Data Protection Office at [email protected].